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Can we still be packaged?

Written by Andy on March 10, 2010 - 0 Comments
Categories: Marketing, Thoughts

It struck me at a ‘welcome party’ while skiing the other week that tour operators still package us together into convenient little groups then package and label us. The traditional skiing holiday with its early twenties enjoying boozy apres ski activities well into the early hours was clearly the format that worked 25 years ago. [...]

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Yell.com: Not the future of local search

Written by Andy on November 12, 2009 - 0 Comments
Categories: Marketing, Thoughts

Yell.com are one of THE big names, everywhere, which is why I was suprised to read the other day about their financial difficulties (and tweeted about it). Yell.com are seeking to refinance £3.8billion (that’s £3,800,000,000!) and, at the same time, are looking to raise a further £660m (that’s another £660,000,000 ) from its investors. For [...]

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